Three Programs.
One Mission: Protect Your Athlete's Future.
Elite athlete coaching for 6th-12th grade. One bad decision—one moment of poor judgment—can cost them everything. College scholarships. NIL deals. Their life. These programs prevent that moment from ever happening.
Not an athlete? If your teen needs coaching but doesn't play sports, visit lifecon.org/coaching for our general youth coaching programs.
The Cost of Inaction: One DUI, one failed semester, one bad choice = $100K-$2M+ in lost opportunities
The ROI of Prevention: $5K-$30K investment saves your family millions in lost scholarships and legal consequences
The Peace of Mind: Your athlete has a mentor who's lived every mistake they might make
Why Coach Fish?
He's lived it. Not read about it. Not theorized about it. He failed out of 5 colleges, went to prison, and came back to play college basketball as an inmate on an ankle monitor. He knows exactly what your athlete is thinking, feeling, and tempted by.
He's proven it. 23 years sober. 2 bachelor degrees + 3 minors in 2 years while playing college basketball and working 40 hours/week. 750+ keynotes. 300,000+ students reached. 3,000+ lives directly changed.
He's accountable. He doesn't sugarcoat. He doesn't make excuses. He holds your athlete to the same standard he holds himself: radical ownership, zero victims, and the understanding that every choice matters.
He's invested. This isn't a job for him. It's a mission. He's prevented 3,000+ youth from making the mistakes that nearly destroyed his life. He's not done yet.
Youth Athlete Program
For Athletes 6th-12th Grade (JV/Varsity Bound)
Your athlete wants to make JV or Varsity. This program teaches mental toughness, leadership, and the accountability that separates starters from bench warmers. But more importantly, it prevents the ONE bad decision that costs them their scholarship.
Parent Reality Check: Your athlete has talent but lacks discipline. You're terrified they'll throw away their athletic future—or worse, their life—before they get to college.
30-Day Game Plan
Focus: Competitive Foundation
- 2 x 60-min 1-on-1 sessions
- Weekly parent check-in calls
- Athlete's Code of Conduct creation
- Team readiness assessment
3-Month Competitive Edge
Focus: Mental Toughness & Leadership
- 6 x 60-min 1-on-1 sessions (bi-weekly)
- Visualization & self-talk training
- Video performance analysis
- Parent-athlete accountability sessions
6-Month Captain's Course
Focus: Varsity Excellence
- 12 x 60-min 1-on-1 sessions (bi-weekly)
- Advanced mental toughness training
- Social media brand development
- Quarterly parent strategy reviews
1-Year All-American
Focus: Complete Athlete Development
- 24 x 60-min 1-on-1 sessions (bi-weekly)
- Unlimited text/email support
- Intro to recruiting awareness
- Monthly parent progress reviews
Elite Athlete Program
For Athletes Chasing College & NIL (9th-12th Grade)
This is for serious athletes. College coaches are watching. NIL deals are on the table. One bad decision—one wrong choice—and it all disappears. This is intense, no-excuse accountability at the highest level.
Parent Reality Check: Your athlete is talented enough for college. But you're terrified of the distractions, the pressure, the mistakes that could derail everything. You need someone who's lived it and survived it.
30-Day Elite Intensive
Focus: The CEO of You, Inc.
- 4 x 60-min 1-on-1 sessions (weekly)
- Daily accountability check-ins
- Full social media & digital audit
- The $2 Million Mistake case study
3-Month Pre-Season
Focus: High-Stakes Decision Making
- 12 x 60-min 1-on-1 sessions (weekly)
- Bi-weekly parent strategy calls
- Mock press conference training
- NIL opportunity evaluation framework
6-Month Championship Run
Focus: Sustaining Excellence
- 24 x 60-min 1-on-1 sessions (weekly)
- On-demand crisis support calls
- Financial literacy & investment basics
- 2 x In-person strategy retreats (2-3 days each)
1-Year Dynasty Program
Focus: Legacy & Post-Career
- Unlimited 1-on-1 sessions & support
- Direct mentorship on ALL major decisions
- Annual family immersion retreat (3-4 days)
- Lifelong access to Coach Ethan's network
Not Sure Which Program?
Book a free 30-minute discovery call. We'll talk about your athlete's situation, goals, and which program is the right fit. No pressure. No sales pitch. Just honest conversation.
Schedule Discovery CallThe Best Time to Start Was Yesterday.
The Second Best Time Is Now.
Every day your athlete goes without this coaching is another day they're vulnerable to making a life-altering mistake. The cost of prevention is nothing compared to the cost of reaction.
Enroll Your Athlete Today